Reaching migrant communities effectively requires culturally sensitive and relevant communication strategies. Co-creation of communication, where migrant communities actively participate in designing and disseminating information, has emerged as a promising methodology. This approach recognizes that community members possess unique insights into their needs and preferences, leading to more impactful outreach initiatives. This project explores the best practices and approaches for co-creating communication with migrant communities, focusing on youth work and education opportunities. We focused on:
- How do NGOs get information on services, education, training, cultural and social opportunities to the new migrant communities that need them?
- How do we communicate in a way that is accessible, engaging, and reaches the most marginalised of new migrant communities; to those who need it most?
- The beginning of this solution can emerge from co-creating this methodology with new young migrants, to understand their needs and to support them as multipliers of information and services in their own communities.
Our Partners
Institut für Berufsbildung und Sozialmanagement gGmbH
Eurobug, International Youth Work Training and Collaboration Limited
Associação "Fortes Sempre”
CGE Erfurt e.V.
Project Structure
- WP1: Focus Groups & Local Research & Kick-Off Meeting - Conduct focus groups and research to gather insights on communication needs and challenges faced by young migrants.
- WP2: Training Course & Working Group Hybrid ('Compass Academy') - Provide a training course for young migrants to develop communication skills and act as community multipliers.
- WP3: Local Follow-Up and Multiplication Actions - Implement pilot activities and local multiplier events to apply the developed methodologies and engage stakeholders.
- Project Management & Implementation // Dissemination & Quality Assurance - Manage project operations, ensure quality and effective dissemination of outcomes, and plan for sustainability.